FILE PHOTO: Used blister packets that contained medicines, tablets and drugs are seen, on this image illustration taken June 30, 2018. REUTERS/Russell Boyce/Illustration

(Reuters) – U.S. drugmakers on Friday filed a lawsuit to stop the businesses from disclosing the record worth of pharmaceuticals in direct-to-consumer tv commercials as per a newly proposed authorities regulation.

The lawsuit was collectively filed by Amgen Inc, Merck & Co Inc, Eli Lilly and Co and the Affiliation Of Nationwide Advertisers within the U.S. district courtroom in Columbia.

The brand new regulation on commercial, which was finalized on Might eight by the U.S….

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