(Reuters) – In 1990, a bikini-clad Madonna wrapped in a U.S. flag urged MTV viewers to vote in Senate elections because the youth tv community partnered with a “Rock the Vote” marketing campaign that blended popular culture and politics.

FILE PHOTO: Varied logos of the totally different cable channels from the MTV Networks are pictured on the Cable Tv Critics Affiliation press tour in Pasadena, California July 13, 2006. The channels range from MTV, Nickelodeon to Nation Music Tv. {Photograph} taken July 13, 2006. REUTERS/Fred Prouser/File Picture

Thirty years on, with Millennials and Gen Z poised to outnumber the Child Boomer era for the…

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