LOS ANGELES (Reuters) – Moviegoers have been supplied rolling seats, 3D glasses and even rain and smells in recent times as theater chains search to fill seats.

Now comes an immersive expertise that will get its U.S. launch in Los Angeles subsequent week. It options laser projection and big LED panels that line all sides of the auditorium and fill a moviegoer’s peripheral imaginative and prescient.

The panels extract colours from the display and mission them across the viewers.

“It offers you a sense of being immersed within the movie,” mentioned Shelby Russell, senior vice chairman of selling at AEG and the LA Dwell leisure district in downtown Los Angeles….

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